How to Communicate Product Features

Mark Leach

6/4/2024

Step 1: Open up the Figma file (click here or the image below)

In this month's case study, we focus on how to communicate product features in a way that will convert (not turn off) customers.

You'll discover how to tackle 3 common feature-related issues I find in live messaging tests:

  1. Immediately introducing new value below-the-fold

  2. Failure to use benefit or value-focused headlines

  3. Difficult to visualize value and how the feature works

Let's go... 👇

Step 2: Scroll to the end for a recap of the issues and solutions 👇

(Optional)

Are your landing page layouts, copy and flow optimized for conversions? Need some help writing Google and LinkedIn ads?

Let's chat about needs, prices, and timelines.

Book your slot below 👇

Step 3: Let's chat about how to optimize your own landing pages