How to Communicate Product Features
Step 1: Open up the Figma file (click here or the image below)
In this month's case study, we focus on how to communicate product features in a way that will convert (not turn off) customers.
You'll discover how to tackle 3 common feature-related issues I find in live messaging tests:
Immediately introducing new value below-the-fold
Failure to use benefit or value-focused headlines
Difficult to visualize value and how the feature works
Let's go... 👇
(Optional)
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