Stop wasting budget—run ads that actually drive revenue.

• Repeat the same messages

• Lack variations to test

• Restrict Google’s optimization

• ....mean clicks that don't convert

with Paid Ads that...

There are two ways to write paid ads and landing pages. You can...

Waste Ad Spend...

• Fail to communicate your value prop

• Have a confusing layout

• Target too many audiences

and Landing Pages that...

• Use all responsive ad fields

• Highlight diverse value propositions

• Incorporate relevant keywords

  ...mean clicks that don't convert

with Paid Ads that...

Maximize Ad Spend...

• Convey the 5 value prop elements

• Have a scannable layout

• Focus on your ICP

• ....mean clicks that don't convert

and Landing Pages that...

Or...

Here's how I help maximize your ad spend

My unique approach?

1. I don’t write or audit a word without the messaging that converts your buyers.

2. My audits don't leave you to do all the work. They come with test-ready improvements.

For 4+ years, I’ve analyzed feedback from 1000s of buyers at Wynter, the #1 B2B messaging test platform.

Reviewing 300+ landing page tests has taught me:

• What works (and what doesn’t) across every B2B category

• The core messaging every landing page needs

• How to use layout and design to focus the buyers' attention

When you hire me, you get these insights, and more—applied to your ads and landing pages. Here's how 👇

"Wait, how do you know what my buyers need?"

Option #1

Google Ad Copy

For growth marketers who run monthly ad campaigns and need conversion-focused copy they don't need to edit.

Deliverables:

> 30 ad groups, each with 15 headlines and 4 descriptions)

• Compliant with best practice

• Keyword aligned

• Search intent match

• Custom CTAs

• 2 sets of amends

Fee: $1500

Turnaround: First draft in <48 hours

Option #2

Landing Page Optimization

This isn’t just a list of issues—it’s a conversion blueprint. Instead of leaving you to figure out how to fix the issues, I provide test-ready improvements.

Deliverables:

> 1 optimized landing page

• Screenshots of each issue

• Pre-written copy: Ready-to-use headlines, subheads, and body copy designed to convert.

• Implementation checklist (by priority, owner)

• Figma wireframe with layout guidance

• Live Q&A call to review findings

• Notion client portal to share deliverables

Fee: $3000

Turnaround: 10 days

"We love working with Mark"

“Qualitative feedback is only useful if you take action. Mark helps our customers understand how their audiences react to their copy. More importantly, his insights improve the copy on their websites.”

Dustin Drees, Head of Research, Wynter

“We wanted to improve acquisition conversion rate, but lacked in-house experience. Mark’s ad copy and landing page optimizations were great and helped us 10X our acquisition CVR.

Fabien David, Growth Marketing, Notion

Chat with me to see how I can help

Let's have a 30-minute call to see what you need and how I can help.