I help you rapidly launch better ad copy and landing page tests based on insights from hundreds of experiments.
Stop wasting time on experiments that drive no incremental returns.
LANDING PAGE OPTIMIZATION & AD COPY FOR B2B MARKETERS
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Hey, Performance Marketers!
Wouldn’t it be great to work with someone who not only writes ad copy that converts but also shows you how to fix landing pages that don’t?
Imagine working with someone you can trust, because he’s analyzed the results of hundreds of landing page experiments.
More than most copywriters or CRO specialists see in their entire career.
What if his first step was to look for an overlooked conversion killer: messaging gaps that could be costing you results?
How about if he then checked whether your landing page structure presents that messaging in a clear, accessible, and logical way?
All within 48 hours, so you can quickly implement these optimizations?
How about if, 24 hours later, you got Google Ads copy aligned with this messaging?
That's me.
I'm Mark Leach.
Here's how I can make you, your CMO, or whoever pays your invoices, happy 👇
Step 1: Craft conversion-focused messaging
What I do:
You share sales call notes, research, slide decks, and any other materials that discuss your product and customers.
I map it to my proven B2B messaging framework to uncover gaps, because poor conversions often come from what’s missing, not what’s written.
What you get:
A Conversion Messaging Guide that pinpoints weak or missing messaging hurting your conversions, and suggests how to fix them.
Step 2: Optimize your landing page for conversions
What I do:
Run your landing page through my 103-point checklist to assess how well the messaging aligns with the Conversion Messaging Guide, if the layout helps it flow, and everything’s clear, credible, and conversion-ready.
What you get:
A detailed list of issues and recommended fixes, ranked by priority/difficulty, so you know what to tackle first.
A wireframe so your designer can easily visualize any design & layout changes.
Access to the audit in a Notion client portal, with a summary of key issues/changes to share on Slack.
Note: This is a strategic audit, not a copywriting service. However, you’ll get clear input to steer your copywriting experiments, grounded in what’s missing or misaligned from a messaging and conversion perspective.
Step 3: Send quality ad traffic to your page
What I do:
I use your Conversion Messaging to write ad copy that matches intent, boosts Quality Score, and drives the right traffic to convert.
Ad copy available in English, French, and German.
What you get:
15 headlines, 4 descriptions, and full ad extensions for up to 30 ad groups.
All organized in a Google Sheet, perfectly structured for quick setup – just copy, paste, and go live.
Google Ad Copy
Deliverables:
✅ 15 headlines, 4 descriptions for 30 ad groups
✅ Sitelinks, callouts, structured snippets
Your messaging aligned with my framework
Compliant with Google's guidelines
Keyword aligned
Search intent match
Custom CTAs
2 sets of amends
Turnaround: 24 hours
Fee: $1500 (standalone price) / $1200 (when booked with an audit)
Landing Page Optimization Audit
Deliverables:
✅ Optimization tests for 1 landing page
Your messaging aligned with my framework
Issues annotated on a screenshot
All issues and recommended changes to layout, design & copy in a Google Sheet.
Issues ranked by priority, ease of implementation
Wireframe to visualize design & layout changes
All in a Notion client portal, shareable with coworkers
Turnaround: 48 hours
Fee: $5000 (standalone price) / $4000 (when booked with an audit)
Pricing & Timelines
Book these as standalone services, or save 20% when booked as a package.
For app campaigns, search campaigns
For the past 5 years, I’ve run web page experiments for my clients, from homepages to pricing and landing pages.
Reviewing these has taught me:
What works (and what doesn’t) across every B2B category
The core messaging customers need
How layout and design can focus (or distract) attention
I use this learning to optimize pages and write English, French or German ad copy that performs (I'm fluent in all three languages).
"Why should I hire you?"
"We love working with Mark"
“Qualitative feedback is only useful if you take action. Mark helps our customers understand how their audiences react to their copy. More importantly, his insights improve the copy on their websites.”
Dustin Drees, Head of Research, Wynter
“We wanted to improve acquisition conversion rate, but lacked in-house experience. Mark’s ad copy and landing page optimizations were great and helped us 10X our acquisition CVR.
Fabien David, Growth Marketing, Notion
Chat with me to see how I can help
Let's have a 30-minute call to see what you need and how I can help.